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Impact of Color on the Design of your Website

Every brand has its identifying color. You will want to tap into the power of color to help people make their purchase decisions. In fact, colors can help you build relationships with customers.

As a modern business, you want to build a website to reach more customers. With a website builders comparison, you can pick the right builder to help you make this possible. These site builders come with a variety of colors and templates to help you get a site that suits your brand. Your chosen color identifies your brand and makes people remember your product.

How Colors Affect Your Site Design

  • Conveying Emotion and Tone. Colors can have different meanings through various factors such as shades, pairings, content, context, location, tone, culture, and more. For instance, red signifies power, passion, and life while blue means trust, warmth, joy, and happiness. Whatever kind of emotion and tone you want your website to project, you will need to pick the right color. You can play around with colors by keeping the design bold yet not overwhelming.
  • Highlight Features. If your project uses a minimal color palette, use a strong primary color that can come with many meaning and highlight features. For instance, you can use red for pulling your focus and attention to some areas of your site like your logo, calls to action, and or a video play button.
  • Improve your Site’s Visual Appeal. A balance between aesthetic and function make your site more visually appealing. And colors contribute to your site’s aesthetic appeal.

Factors to Consider when Picking a Site Color

When choosing a color to use for your site, take the following factors into account:

  • Your product. Although a website’s look and feel are often based on the logo’s color combination, the kind of product you are offering can also be a determining factor. Thus, if you are selling fresh produce or have an environment-focused website, you must the color green. Corporate websites and banks usually chose blue while food-related sites choose orange or red.
  • Audience. Different colors correspond to different audiences. Colors that work for elderly people do not always work for toddlers and children. Also, trendy teenagers will not be attracted to colors that work for professionals.
  • Content readability. The text used in content is ideally in black color. But, this can depend on the text size. Just ensure the content stands out and invites people to read it.

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