Why It Is Important to Optimize Complete Packaging Solutions?
Packaging can be considered almost like insurance. It will be critical for any complete packaging solutions for keeping your product and also its quality intact till it reaches the customer’s door.
Advantages of package optimization
In case of custom boxes as optimized package, it will involve finding different ways for streamlining its material, design and many other elements for saving money and time while transporting and also producing the product. Few other major advantages are:
- To make products easier for transporting
- To reduce carbon footprint
- To enhance sustainability
- To lower production costs
Certainly, an optimized package will offer good news for the bottom line of the company and also its supply chain.
That is the reason why contract packaging services is useful. With the available technology, staff, equipment and experience, optimization will come naturally to any experienced co-packers.
Three ways of optimizing packages
If you have support of a co-packaging company then it will be one of the greatest assets when you consider the option for package optimization. There are few such companies exist who provide valuable input how your item can be packaged in most efficient and effective way for your product.
Following are three ways that the optimization process will start:
- Determine what your product needs
Firstly, it is essential to consider about the product vulnerability to various environmental factors while you optimize the package.
As an example, food products can be more sensitive to chemicals, light and air as compared to cosmetic products.
Whereas a bottled beverage will not usually require any secondary packaging like many other items. As a co-packer, they will look closely first at your product to look for the key areas where it will be optimized.
- Reviewing the present package design
In order to make your design more efficient your co-packer can suggest few simple changes.
As an example, many consumer products often make the mistake where they incorporate too much air either in or in-between the units. Which means that your package may take more material and space than necessary.
In such case, whether a cube design will work better as compared to a cylinder for the product? All these questions will be explored.
- Consider other alternative, sustainable materials.
Nowadays, people are quite obsessed with eco-friendly products. Hence it is necessary to consider this into the packaging too.
In case your package still uses Styrofoam or plastic popcorn, then your co-packaging company may recommend optimizing it by using certain reusable and biodegradable material for packaging instead.